Drink Eat Play partnered with Event Digital Services to generate awareness around their spring beer festival, Bay Area Brew Fest. The Bay Area Brew Fest took place at Pier 35 in San Francisco, and featured over 150 beers and SF’s best food trucks. A custom digital marketing campaign optimized daily in order to engage the exact target audience. EDS’s marketing capabilities goals were to deliver an cost efficient campaign and to drive ticket sales.
Drink Eat Play is an LA based event production company, producing entertaining, memorable experiences. Our events draw up to 15,000 attendees and most importantly, a majority are returning customers. From 80s and 90s Prom, beer festivals, Tributefests and food events, we strive to produce the type of events attendees and sponsors mark their calendars for each year.
By leveraging the Bay Area Brew Fest’s investment towards the best performing campaign, SEM, the marketing campaigns generated 9.21X return on investment. Event Digital Services utilized real time insights in order to make daily optimizations and resulted in selling 587 tickets to the Bay Area Brew Fest.