The annual Big Texas Beer Festival (BTBF) takes place at the Fair Park Automobile Building in Dallas, Texas. Event Digital Services had the honor of partnering with BTBF this year, and created a custom marketing campaign. The overall goal of this campaign, was to widen the brand recognition of the festival and to drive ticket sales. The emerging craft beer scene in Texas, presented a great opportunity for the team to attain the goals for the campaign.
Big Texas Beer Fest is Dallas’ original beer festival. By being the first craft beer festival to take over a 2 day period, it is an event you can’t miss. This annual beer festival in Dallas, features over 120 breweries and over 500 beers available to sample. Big Texas Beer Festival is the well-known as the festival to go to for exclusive and rare beers, one-offs and special firkins.
Through daily optimization and detailed targeting, 885 tickets were sold. Those 885 tickets generated a 16.64x return on investment for Big Texas Beer Fest. By leveraging the campaign investment towards the highest converting campaign, SEM, Event Digital Services delivered impressive results to BTBF.