This timeline showcases how the objective of our efforts shifts throughout the duration of the campaign. We start off with helping the awareness and boost expsosure for the event. Throughout the entirety of the campaign, we will be capturing customer data to use in our retargeting campaign. After launching the retargeting campaign, there will be an increase engagement with an expected spike in ticket sales. For the final push before the event, we will run a heavy retargeting campaign to those who have yet to purchase tickets.