Grab your friends, family, teammates, roommates and get out to a 5k Foam Fest. This incredible 5k includes over 22 fun obstacles for experienced and beginner runners alike. 5k Foam Fest and Event Digital Services partnered together in order to spread the fun! This traveling 5k has locations across the United States, Canada, and Australia. The goal of running a Display, Retargeting, and SEM campaign was to increase brand awareness, and drive ticket sales.
5k Foam Fest is a fun filled 5k race with more than just a start and finish line! 5k Foam Fest has 22 of some of the best and most exciting obstacles in the world. Obstacles ranging from inflatable waterslides, mud pits, slip n slides, and of course over 2.5 MILLION cubic feet of foam!
By leveraging the campaign investment towards the highest converting campaign, SEM, Event Digital Services delivered impressive results to the 5k Foam Fest team. Through daily optimization and detailed targeting, 412 tickets were sold. Those 412 tickets generated a 5.4x return on investment for the client.