FM 949 partnered with Event Digital Services to generate awareness around their fall concert, Indie Jam. Indie Jam took place in Oceanside, California and featured a wide array of alternative artists. A custom digital marketing campaign was created and optimized daily to engage the exact target audience for this event. EDS’s marketing capabilities goals were to deliver an cost efficient campaign and to drive ticket sales.
San Diego’s Alternative, FM 949, brought Indie Jam to the Junior Seau Oceanside Pier Amphitheater. FM 949 is a widely known and popular radio station in the San Diego area.
Using targeted audiences and relevant digital campaigns, Indie Jam’s marketing efforts successfully sold 152 tickets and generated 5.5X return on investment. Event Digital Service’s daily optimizations resulted in 96% of tickets sold through the SEM campaign.