The San Diego Brewers Guild Festival is the annual kick off event for San Diego Beer Week. This beer festival featured over 60 San Diego County breweries in November 2017. It helped raise funds for local charities and the San Diego Brewers Guild. Event Digital Service’s partnered with the San Diego Brewers Guild to deliver Display, Retargeting, and Search Engine Marketing ads across mobile and desktop devices. The three campaigns were strategically targeted to key audience segments based on interests, location, and behavior. The goal of this campaign was to drive awareness and ticket sales for the Guild Fest.
San Diego is known as the ‘Capital of Craft’ where you can find over 130 craft breweries. The San Diego Brewers Guild (SDBG) is a nonprofit organization founded in 1997. SDBG brings together the San Diego beer community with the main objective of creating an open line of communication between brewers and beer advocates.
By leveraging the Guild Fest’s investment towards the best performing campaign, SEM, the Guild Fest marketing campaigns generated 10X return on investment. Event Digital Services utilized real time insights in order to make daily optimizations and resulted in selling 200 tickets to the Guild Fest.