Event Digital Services teamed up with Rock Star Beer Festivals to create a digital marketing campaign for their San Diego Beer & Music Festival, which took place at the incredible Humphrey’s by the Bay March 2018. EDS focused their marketing capabilities into three main products, display, retargeting, and search engine marketing. The goal for Rock Star Beer Festival was to have the three products work together to create a cohesive marketing plan, and to get in front of the exact target audience in every step of the buyer’s cycle. By having a direct relationship with the client, EDS dynamically created a campaign that made potential attendees into event-goers.
Rock Star Beer Festivals is a high event entertainment company that focuses on hosting incredible beer festivals across the country. You can find their events in cities such as Austin, Chicago, Hollywood, Las Vegas, Long Beach, Los Angeles, Orange County, Phoenix, Portland, Riverside, San Diego, San Francisco, Scottsdale, and Seattle. Rock Star Beer Festivals not only throws fun filled, music inspired, beer events, they also give back to local charities in various markets.
Event Digital Service’s marketing management team worked hand in hand with the event organizers to ensure that the marketing message was inline with the vision of the event. Through effective targeting, daily optimization, and strategic media allocation, the San Diego Beer & Music Festival was an absolute success. EDS marketing efforts generated a 6.6X return on investment and sold 133 tickets to the event.