Event Digital Services teamed up with All About Beer Magazine to create a digital marketing campaign for their World Beer Festival Columbia event, which took place at the iconic South Carolina State Fairgrounds in February 2018. EDS focused their marketing capabilities into three main products, display, retargeting, and search engine marketing. The goal was of the campaign to drive brand awareness and ticket sales to the event. By having a direct relationship with the client, EDS dynamically created a campaign that attracted the perfect target audience for the event.
“We decided to carve out a small portion of our digital budget and utilize Event Digital Services for a recent event. We also used another digital agency which we gave a larger budget and more lead time. Even with a smaller budget and less lead time, Event Digital Services outperformed our other digital agency almost 4 to 1. So, when we promote our next event we will be dedicating our entire digital budget to EDS.”
87 Events LLC
Event Digital Service’s implementation team worked hand in hand with the event organizers to ensure that the marketing message was inline with the vision of the event. Through effective targeting, daily optimization, and strategic media allocation, World Beer Festival Columbia was an absolute success. EDS marketing efforts generated a 4X return on investment and sold 856 tickets to the event.