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67% of CMOs believe that event ROI will be the primary measure of their events’ effectiveness in 2015.

48% of event attendees say face-to-face interactions are more valuable today than two years ago.

43% of event attendees believe the value of face-to-face interactions will continue to increase over the next two years.

75% of companies with event budgets between $50-100 million say they expect an ROI of more than 5:1 for live event and experiential programs.

48% of brands realize a ROI of between 3:1 to 5:1 with their events and experiences.

Over 86% of event marketers said attendee satisfaction is their best gauge on event success.

74% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event.

The US Bureau of Labor Statistics predicts that the event industry will grow by 44% from 2010 to 2020, exceeding most growth predictions for other industries.

79% of event planners responded that they anticipate event revenues will be higher this year.

Tradeshows and events are the second most effective tactic in a marketer’s mix, after their company website.

79% of US marketers generate sales using event marketing.

87% of consumers said they purchased the brand’s product or service after an event at a later date.

83% of marketers cited increasing sales as their top event marketing goal.

Event marketing usually consumes 20-25% of a company’s marketing budget.

58% of brands said they are being funded directly by corporate and not out of other marketing budget buckets.

Brands are increasing their event and experiential marketing budgets by 6.1% in 2015.

76% of marketers say their event and experiential marketing initiatives are integrated with their other marketing campaigns.

65% of brands say that their event and experiential programs are directly related to sales.

79% of brands say they will execute more event and experiential programs this year compared to last year.

Event technology can help increase event attendance 20%, increase productivity 27%, and decrease costs 20-30%.

Over 75% of marketers use email to promote their event, while 47% still mail invites.

26.4% of marketers don’t know which online tool to use to help them market events.

88% of event professionals said using an event app had a positive impact on attendee satisfaction, a key metric.

The average event uses five promotional methods to publicize the event.

Nearly 50% of marketers have trouble getting people to respond to event invitations.

77% of B2B marketers use in-person events as part of their content marketing strategies.

67% of B2B marketers think that event marketing is their most effective strategy.

59% of B2B companies never charge for their events.

87% of B2Bs use social media to promote events (the third most popular channel), and it ranks as the second most effective channel for event promotion, tying with websites at 68% of respondents.

Most B2B companies spend 5-8 weeks planning an event.

55% of US marketers use real-time marketing tactics to promote their events.

58% of US marketers use social media to engage their target audience during timely events as part of their real-time marketing engagement strategy.

88% of US marketers use social media to increase awareness about their events before they occur.

54% of US marketers use social media to relive highlights about their events after they have occurred.

51% of event professionals say the biggest challenge in using social media is how to use it effectively.