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67% of CMOs believe that event ROI will be the primary measure of their events’ effectiveness in 2015.
Source: IBM48% of event attendees say face-to-face interactions are more valuable today than two years ago.
Source: Center for Exhibition Industry Research43% of event attendees believe the value of face-to-face interactions will continue to increase over the next two years.
Source: Center for Exhibition Industry Research75% of companies with event budgets between $50-100 million say they expect an ROI of more than 5:1 for live event and experiential programs.
Source: EMI & Mosaic48% of brands realize a ROI of between 3:1 to 5:1 with their events and experiences.
Source: EMI & MosaicOver 86% of event marketers said attendee satisfaction is their best gauge on event success.
Source: Guidebook74% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event.
Source: EMI & MosaicThe US Bureau of Labor Statistics predicts that the event industry will grow by 44% from 2010 to 2020, exceeding most growth predictions for other industries.
Source: US Bureau of Labor79% of event planners responded that they anticipate event revenues will be higher this year.
Source: PlanningPodTradeshows and events are the second most effective tactic in a marketer’s mix, after their company website.
Source: Forrester79% of US marketers generate sales using event marketing.
Source: Statista87% of consumers said they purchased the brand’s product or service after an event at a later date.
Source: EMI & Mosaic83% of marketers cited increasing sales as their top event marketing goal.
Source: Center for Exhibition Industry ResearchEvent marketing usually consumes 20-25% of a company’s marketing budget.
Source: HubSpot58% of brands said they are being funded directly by corporate and not out of other marketing budget buckets.
Source: EMI & MosaicBrands are increasing their event and experiential marketing budgets by 6.1% in 2015.
Source: EMI & Mosaic76% of marketers say their event and experiential marketing initiatives are integrated with their other marketing campaigns.
Source: EventTrack65% of brands say that their event and experiential programs are directly related to sales.
Source: EMI & Mosaic79% of brands say they will execute more event and experiential programs this year compared to last year.
Source: EMI & MosaicEvent technology can help increase event attendance 20%, increase productivity 27%, and decrease costs 20-30%.
Source: Enterprise Event MarketingOver 75% of marketers use email to promote their event, while 47% still mail invites.
Source: HubSpot26.4% of marketers don’t know which online tool to use to help them market events.
Source: HubSpot88% of event professionals said using an event app had a positive impact on attendee satisfaction, a key metric.
Source: GuidebookThe average event uses five promotional methods to publicize the event.
Source: HubSpotNearly 50% of marketers have trouble getting people to respond to event invitations.
Source: HubSpot77% of B2B marketers use in-person events as part of their content marketing strategies.
Source: MarketingProfs & Content Marketing Institute67% of B2B marketers think that event marketing is their most effective strategy.
Source: WebDAM59% of B2B companies never charge for their events.
Source: HubSpot87% of B2Bs use social media to promote events (the third most popular channel), and it ranks as the second most effective channel for event promotion, tying with websites at 68% of respondents.
Source: RegalixMost B2B companies spend 5-8 weeks planning an event.
Source: HubSpot55% of US marketers use real-time marketing tactics to promote their events.
Source: Wayin58% of US marketers use social media to engage their target audience during timely events as part of their real-time marketing engagement strategy.
Source: Wayin88% of US marketers use social media to increase awareness about their events before they occur.
Source: FreemanXP & Event Marketing Institute)54% of US marketers use social media to relive highlights about their events after they have occurred.
Source: FreemanXP & Event Marketing Institute)51% of event professionals say the biggest challenge in using social media is how to use it effectively.
Source: Event Manager Blog