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UPDATED Jun 26, 2017
Business to business (B2B)
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77% of B2B marketers use in-person events as part of their content marketing strategies.
Source: MarketingProfs & Content Marketing Institute -
67% of B2B marketers think that event marketing is their most effective strategy.
Source: WebDAM -
59% of B2B companies never charge for their events.
Source: HubSpot -
87% of B2Bs use social media to promote events (the third most popular channel), and it ranks as the second most effective channel for event promotion, tying with websites at 68% of respondents.
Source: Regalix -
Most B2B companies spend 5-8 weeks planning an event.
Source: HubSpot