Resources

UPDATED Jun 26, 2017

Event Budget

• Event marketing usually consumes 20-25% of a company’s marketing budget.

  Source: HubSpot

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  http://www.slideshare.net/HubSpot/fascinating-event-marketing-stats

• 58% of brands said they are being funded directly by corporate and not out of other marketing budget buckets.

  Source: EMI & Mosaic

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  http://www.eventmarketing.com/eventtrack-2015/

• Brands are increasing their event and experiential marketing budgets by 6.1% in 2015.

  Source: EMI & Mosaic

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  http://www.eventmarketing.com/eventtrack-2015/