Resources

UPDATED Jun 26, 2017

Event Technology

• Event technology can help increase event attendance 20%, increase productivity 27%, and decrease costs 20-30%.

  Source: Enterprise Event Marketing

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  http://www.slideshare.net/BEcauseExperientialMarketing/technology-key-experiential-marketing-stats-for-2016

• Over 75% of marketers use email to promote their event, while 47% still mail invites.

  Source: HubSpot

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  http://www.slideshare.net/HubSpot/fascinating-event-marketing-stats

• 26.4% of marketers don’t know which online tool to use to help them market events.

  Source: HubSpot

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  http://www.slideshare.net/HubSpot/fascinating-event-marketing-stats

• 88% of event professionals said using an event app had a positive impact on attendee satisfaction, a key metric.

  Source: Guidebook

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  http://pages.guidebook.com/Survey-Report-2014-State-of-Event-Apps_Report-Download-LP.html

• The average event uses five promotional methods to publicize the event.

  Source: HubSpot

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  http://www.slideshare.net/HubSpot/fascinating-event-marketing-stats

• Nearly 50% of marketers have trouble getting people to respond to event invitations.

  Source: HubSpot

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  http://www.slideshare.net/HubSpot/fascinating-event-marketing-stats