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The US Bureau of Labor Statistics predicts that the event industry will grow by 44% from 2010 to 2020, exceeding most growth predictions for other industries.
Source: US Bureau of Labor79% of event planners responded that they anticipate event revenues will be higher this year.
Source: PlanningPodTradeshows and events are the second most effective tactic in a marketer’s mix, after their company website.
Source: Forrester79% of US marketers generate sales using event marketing.
Source: Statista87% of consumers said they purchased the brand’s product or service after an event at a later date.
Source: EMI & Mosaic83% of marketers cited increasing sales as their top event marketing goal.
Source: Center for Exhibition Industry Research