Resources

UPDATED Jun 26, 2017

Growth & Sales

• The US Bureau of Labor Statistics predicts that the event industry will grow by 44% from 2010 to 2020, exceeding most growth predictions for other industries.

  Source: US Bureau of Labor

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  http://www.skift.com/2013/08/04/the-conference-industry-is-booming-and-it-is-only-getting-bigger/

• 79% of event planners responded that they anticipate event revenues will be higher this year.

  Source: PlanningPod

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  http://blog.planningpod.com/2015/01/20/2015-event-industry-forecast-hopeful/

• Tradeshows and events are the second most effective tactic in a marketer’s mix, after their company website.

  Source: Forrester

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  http://www.cvent.com/en/pdf/5-strategies-for-increasing-roi-whitepaper.pdf

• 79% of US marketers generate sales using event marketing.

  Source: Statista

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  http://www.statista.com/statistics/307741/use-of-event-marketing-in-the-us/

• 87% of consumers said they purchased the brand’s product or service after an event at a later date.

  Source: EMI & Mosaic

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  http://www.eventmarketing.com/eventtrack-2015/

• 83% of marketers cited increasing sales as their top event marketing goal.

  Source: Center for Exhibition Industry Research

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  http://info.livemarketing.com/15-essential-trade-show-stats