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UPDATED Jun 26, 2017
Marketing stats for events
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55% of US marketers use real-time marketing tactics to promote their events.
Source: Wayin -
58% of US marketers use social media to engage their target audience during timely events as part of their real-time marketing engagement strategy.
Source: Wayin -
88% of US marketers use social media to increase awareness about their events before they occur.
Source: FreemanXP & Event Marketing Institute) -
54% of US marketers use social media to relive highlights about their events after they have occurred.
Source: FreemanXP & Event Marketing Institute) -
51% of event professionals say the biggest challenge in using social media is how to use it effectively.
Source: Event Manager Blog