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UPDATED Jun 26, 2017
Return on Investment ROI
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67% of CMOs believe that event ROI will be the primary measure of their events’ effectiveness in 2015.
Source: IBM -
48% of event attendees say face-to-face interactions are more valuable today than two years ago.
Source: Center for Exhibition Industry Research -
43% of event attendees believe the value of face-to-face interactions will continue to increase over the next two years.
Source: Center for Exhibition Industry Research -
75% of companies with event budgets between $50-100 million say they expect an ROI of more than 5:1 for live event and experiential programs.
Source: EMI & Mosaic -
48% of brands realize a ROI of between 3:1 to 5:1 with their events and experiences.
Source: EMI & Mosaic -
Over 86% of event marketers said attendee satisfaction is their best gauge on event success.
Source: Guidebook -
74% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event.
Source: EMI & Mosaic